GUCCI  #24HOURACE

WE MADE A VIDEO..

in collaboration with Gucci as part of their #24HOURACE campaign. It was such a fun project. I love customising shoes and the video was shot and edited by Jono Ferreira (By Jono). The song is called This Dream, from Mac Motel (who you might know as Dank, DJ Caviar from Sedge Warbler, and half of SEAFOOD) which will be released in the future on a new album, I can tell you is going to be something REALLY special.

I’ll leave the description from the professionals below, or view my project on the Gucci page here.

See the full #24HOURACE  project with amazing videos by other artist here.

The Cape Town-based artist Danielle Clough turns craft into art with her embroidery and felting. She can turn multicolored thread and fabric into anything, from a human portrait to dynamic animal imagery. This is fiber art, and Clough spreads it over tennis rackets as easily as shoes or clothing. The handmade results are delicate and colorful, splashes of inspiration in the city landscape. For Gucci Ace, Danielle adapts Alessandro Michele’s sneaker embroidery, echoing his bees and flowers with her own renderings of birds and fruit, plus felt baubles swinging from the laces. Sneakers, after all, are a reflection of the self, and they should be as customizable and as individual as the wearer.

All the artists did a take over of the Gucci Snapchat too. Here are some screens of my behind the scenes

Text: Kyle Chaika
Concept and embroideries: Danielle Clough
Direction: Jono Ferreira
Sound design: Mac Motel

  • Show all
  • Portraits
  • Pop
  • Animals
  • Commercial
  • Mixed Media
  • Floral
  • Apparel
  • Type
  • Rackets
  • Street
  • Collaboration

JOY

Lucy’s shoes

TWO GIN

CLUELESS

GIRL DUST

POMEGRANATES

SNOOP

BOB ROSS

MR A

MARBLES, LOST AND FOUND

HUMMINGBIRD RACKET

Manatee

NIKE x GURL TALK

JESS LEE OF THE SEA

ALL THAT GLIMMERS IS HOME

FURBY

POMPOCOLYPSE

BIRDS OF A FEATHER

RAVE RAT

FROOT LOOPS

ONGO GABLOGIAN

TATA

BUSHBABY BABY

ALL SORTS OF STITCHES

WHAT YOU SEE IN ME

NINJABREAD BOY

TOPOGRAPHIC ROMANCE

JEFF GOLDBLUM

THE HEIRESS

Saturday sleep in

Alain

Prince

Thembi x Nike Women

WEDNESDAY

WHAT A RACKET

Gucci – 24 Hour Ace

Biggie Smalls

Magenta

Danielle Clough

COSMOS OF OFF CUTS

will smith, embroidery, danielle clough

The Fresh Prince

Long distance lovers

TRESPASS

Origins

NETFLIX x DAVID LETTERMAN & TINA FEY

Mother Bored

NIKE HQ – BILL BOWERMAN

Danielle Clough sappi

KALLYNO – SAPPI CALENDER

Winonas

ADOBE PHOTOSHOP COLLABORAGRAM

FIANCE KNOWLES X AF-1

23

FAITH IN 83

Air Pushy

Danielle Clough Steve Zissou

STEVE ZISSOU

JESS

BORDERS AND BOUNDARIES (UN)

QUEER AFRICA 2

Fiance Knowles x RVCA

LAURA PALMER / TWIN PEAKS

BASQUIAT

If the Shoe fits x Vans

SEED

UPFEST

SKULL RACKETS

Die Antwoord: Banana Brains

THREAD PLATED

THE GIRLS

THE DUDE ABIDES

Danielle Clough embroidered moon

SPACEY THINGS

SEW, SCATTER, SEED

SNAKELET

SNAKE FACE

SLOTH

SILVAN 7 / D3 COLLABORATION

SET IN BONE

RAT RACKET

OOM SCHALK

MRS MIA WALLACE

MCMOUSE

MAX BRODEL EYE

FRENCH KNOT / FRENCH KISS

SELF PORTRAIT

LET SARAS SLEEP

KINKY THE FISH

IRIS

HELLO BOKKIE

GIRL GONE GLITCHY

FOXY

FOREVER

FENCE DARNING

EMBELLISHED AND DISPOSABLE

EDIE SEDGWICK

DAHLIA IN 71

CASSIAS ON STEEL

HANDMADE PATCHES

BAT

A TRIBUTE

A GIFT OF 30

ALPACALYPSE

FOXING

A LITTLE LOUIS

SILENCE

CHEWY & OTHER STAR WARS THINGS

A PLACE FOR A RAP NAP

RABBITS

WORDS

BE A RIVER WITH ME x JORDAN METCALF

Cats

HAND NAAI

YANNICK

STITCHES ON PICTURES

Capsule Projects exhibition

Fast food

NONKU

DOM

Birds

SKULLS

Danielle Clough Nike fruit

Fruit

Dogs

PENDANTS