Re-imagining Sustainable footwear for the future

I created this shoe for Adidas South Africa. It lives alongside 6 other artists shoes at the new Adidas concept store in Cape Town V&A. The brief was to re-imagine sustainable footwear for the future. My focus and one of my favourite ways to create is to look at what I can re-use and up-cycle. There is so much potential in the items we have around us. If we open our eyes to see from a different perspective. An unravelled jersey is a new string and thread off-cuts coordinated in the right way can tell a story. I have challenged myself to create this with items I already own, or have on hand, making sure that I am genuinely repurposing and not playing lip service to the concept. Creativity before consumption. The insole is created with girl dust and the laces hook was a picture hook. The woven plastic was originally used to import rice from Thailand, and then to carry wood. All the beads have been collected from once-loved jewellery or gifted and the pins, like any sewstress, have been lying in a drawer helping me make clothes for years.

Client Adidas South Africa

Credit 2 Room Studios

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STICHES & BLOOMS

ALBUM COVER x JEREMY LOOPS

My Sugars

WHATEVER FLOATS YOUR BOAT

Wasfi

Metalise

BITTER SWEETHEARTS

CYANOTYPE

LANI SPICE

SERVE IT SLOWLY

ADIDAS / RE-IMAGINE A SUSTAINABLE FUTURE / CONCEPT SHOE

JOY

Lucy’s shoes

TWO GIN

CLUELESS

GIRL DUST

POMEGRANATES

OATLY RE-RUNS

SNOOP

BOB ROSS

MR A

MARBLES, LOST AND FOUND

HUMMINGBIRD RACKET

Manatee

NIKE x GURL TALK

JESS LEE OF THE SEA

ALL THAT GLIMMERS IS HOME

FURBY

WHAT A RACKET

POMPOCOLYPSE

BIRDS OF A FEATHER

RAVE RAT

FROOT LOOPS

ONGO GABLOGIAN

TATA

BUSHBABY BABY

ALL SORTS OF STITCHES

WHAT YOU SEE IN ME

NINJABREAD BOY

TOPOGRAPHIC ROMANCE

JEFF GOLDBLUM

THE HEIRESS

Saturday sleep in

Alain

Prince

Thembi x Nike Women

WEDNESDAY

Gucci – 24 Hour Ace

Biggie Smalls

Magenta

Danielle Clough

COSMOS OF OFF CUTS

will smith, embroidery, danielle clough

The Fresh Prince

Long distance lovers

TRESPASS

Origins

NETFLIX x DAVID LETTERMAN & TINA FEY

Mother Bored

NIKE HQ – BILL BOWERMAN

Danielle Clough sappi

KALLYNO – SAPPI CALENDER

Winonas

ADOBE PHOTOSHOP COLLABORAGRAM

FIANCE KNOWLES X AF-1

23

FAITH IN 83

Air Pushy

Danielle Clough Steve Zissou

STEVE ZISSOU

JESS

BORDERS AND BOUNDARIES (UN)

QUEER AFRICA 2

Fiance Knowles x RVCA

LAURA PALMER / TWIN PEAKS

BASQUIAT

If the Shoe fits x Vans

SEED

UPFEST

SKULL RACKETS

Die Antwoord: Banana Brains

THREAD PLATED

THE GIRLS

THE DUDE ABIDES

Danielle Clough embroidered moon

SPACEY THINGS

SEW, SCATTER, SEED

SNAKELET

SLOTH

SILVAN 7 / D3 COLLABORATION

SET IN BONE

RAT RACKET

OOM SCHALK

MRS MIA WALLACE

MCMOUSE

MAX BRODEL EYE

FRENCH KNOT / FRENCH KISS

SELF PORTRAIT

LET SARAS SLEEP

KINKY THE FISH

IRIS

HELLO BOKKIE

GIRL GONE GLITCHY

FOREVER

FENCE DARNING

EDIE SEDGWICK

CASSIAS ON STEEL

BAT

ALPACALYPSE

FOXING

A LITTLE LOUIS

SILENCE

CHEWY & OTHER STAR WARS THINGS

A PLACE FOR A RAP NAP

RABBITS

TYPE

BE A RIVER WITH ME x JORDAN METCALF

HAND NAAI

STITCHES ON PICTURES

Capsule Projects exhibition

Fast food

NONKU

Birds

SKULLS

Danielle Clough Nike fruit

Fruit

Cats and Dogs

PENDANTS